When choosing a jeweller, look out for the NAJ coat of arms, confirming that a business acts with honesty, integrity and professionalism.
National Association of Jewellers Coat of Arms: The Mark of Quality
This Mark of Quality is there to reassure you of an NAJ member’s experience, expertise, ethical standards, trust, meticulous attention to detail and genuine commitment to providing you with the highest level of customer service.
NAJ members sign and display a Customer Charter demonstrating their commitment to conducting business with integrity and in an honest and professional manner.
NAJ customer charter